Experience: 8-10 years

Qualification: B.Sc. Ag and M.Sc. Ag/MBA/PGDM in Agribusiness, Marketing, or related field.

We are looking for a highly motivated and experienced Business Unit Marketing Lead (Field Marketing Manager) to lead brand development, demand generation, and new product launches. The ideal candidate will have a strong background in revenue generation, team management, and strategic marketing with a proven track record in sales leadership and channel management.

Key Responsibilities

• Field Marketing: Develop and execute marketing strategies to enhance brand visibility and product reach within the assigned zone.
• Brand Development: Drive marketing strategies to strengthen brand presence in the assigned zones.
• Community Outreach: Lead community engagement programs to strengthen relationships with farmers, distributors, and local stakeholders.
• Lead Generation & Campaign Execution: Plan and implement targeted events, trade shows, and promotional campaigns to generate high-quality leads.
• Product Launches & Promotions: Coordinate cross-functional teams for successful product launches, ensuring alignment with overall business objectives.
• Budgeting & Planning: Allocate budgets efficiently for marketing initiatives and monitor expenses.

Skills & Competencies

• Strong leadership and people management skills.
• Expertise in budgeting, planning, and cost control.
• Strategic thinking with a results-driven approach.
• Excellent communication and negotiation skills.
• Ability to work in a fast-paced and dynamic environment.