Role Overview

We are looking for a Digital Leader to drive complementary/non-Bayer product sales through KSK retailers, farmers, and the FarmRise One ecosystem. The role will involve field engagement, identifying customer requirements, onboarding suitable product partners, generating leads, and achieving sales targets.

Experience: 2-3 years in Sales & Marketing

Qualification: B.Sc./B.Tech. Agriculture or Agriculture Diploma

Key Responsibilities

• Drive complementary product sales through FPOs and farmer networks.
• Identify farmer/FPO/ KSK retailer requirements and generate product opportunities.
• Develop and maintain strong relationships with FPOs, farmers, dealers and product partners.
• Promote and facilitate sales of approved complementary/non-Bayer products.
• Conduct field visits, farmer meetings, demonstrations and product awareness activities.
• Generate leads and convert opportunities into orders.
• Coordinate with internal teams for product availability, pricing, order execution and collections.
• Maintain regular sales reports, customer data and pipeline updates on digital platforms.
• Support FarmRise One’s 360° value proposition across input, credit and market-linkage opportunities.

Candidate Profile

• Agriculture graduate or diploma holder preferred.
• 2-3 years of experience in agriculture sales, marketing, agri-inputs.
• Good understanding of agriculture products and farmer requirements.
• Strong communication, negotiation and relationship-building skills.
• Comfortable with extensive field travel.
• Target-oriented and capable of working independently.
• Basic digital and reporting skills.

What the Role Offers

• Opportunity to work with the FarmRise One ecosystem.
• Exposure to FPOs, farmers and multiple agricultural value propositions.
• Performance-driven sales role with opportunities to grow within the organization.